A “normal” version of life is returning in the wake of the COVID-19 pandemic that includes travel and vacations. New research in Manufacturing & Service Operations Management predicts demand for multiple types of hotel rooms based on guest characteristics, travel attributes and room features. This methodology delivers insights on segmentation, classifying each guest into segments (or a mixture of segments) based on their characteristics.
Click here for original story, Vacation time! New research uses characteristics of consumers to segment buyers and offer personalized prices and perks
Source: Phys.org