Think about the following checklist and how your business is situated. There are 15 different areas of your marketing you can improve here – take one to start with and you will see a big difference in how people respond to your offers.
• Are you running a headline in all of your marketing?
• Is it targeted specifically at your target customers?
• Is your biggest benefit in the headline (or sub and pre-heads)?
• Do you talk about their needs – and forget your own company’s accomplishments?
• Are you specific in your claims? None of the “best in the world” type of claims – no one believes them anyhow.
• Does your marketing material answer the question – “would this help our field sales people close the deal, or pre-qualify the prospects?
• Is every piece of your marketing containing some form of measurement device?
• Does your marketing and advertising materials explain what it is you want them to do?
• Does it ask them to take action by phone, mail, email, web form, or fax?
• Does it answer all the questions your typical prospects ask your sales people?
• Can you specifically tell me who your ideal client is (age, sex, income, demographics)?
• Is the most common word in all your marketing “You”? If not – get rid of all the “I”, “We”, “Us” etc – they do not care about you! All they care about is what you can do for them.
• Do you have testimonials in everything that your prospects and customers see?
• Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.
• Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)
• Does your marketing tell a story?
Remember, one at a time is all that’s required. Pick one and start putting it into action in your business.
One step at a time is all that is needed. Guaranteed.
To your success,
Troy White
Click here for original story, Quick and Dirty Marketing Checklist
Source: Mars News