Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women’s faces with makeup are judged as more attractive by both male and female raters than the same faces without makeup. This effect has been found across several styles of makeup, across ethnicities, and across various ages. Moreover, this effect has been found to influence real-world outcomes, such as jury decisions.
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Source: Phys.org