Few events capture the attention of the globe like the Men’s FIFA World Cup—in 2018, the event boasted a viewership of 3.5 billion people. Yet, despite the enormous popularity of the World Cup, host cities and countries invariably lose money on the event itself, with FIFA capturing most of the profits despite its non-profit status.
Click here for original story, When hosting mega-events like FIFA, cities market themselves at the expense of the most vulnerable
Source: Phys.org