Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) article finding that companies who engage in political advocacy experience lower sentiment on social media, lower brand attitudes and purchase intentions overall, and that these effects are driven by consumers lower in political efficacy, who lack faith in political institutions to represent them effectively.
Click here for original story, Differential response to corporate political advocacy and corporate social responsibility
Source: Phys.org