The share of e-commerce retail sales in the United States has grown steadily over the last decade. This trend has been driven by retailers with traditional brick-and-mortar stores adopting online channels to connect to customers. In a new study, researchers explored the world of omnichannel retailing—the merging of in-store and online channels in which customers can select from a combination of online and physical channels to place and receive orders.
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Source: Phys.org