A recent study found that young firms should disperse marketing responsibility between different personnel groups in the early stages of their operations. These groups often have the ability to produce in-depth market information to support marketing in the early stages of operations. Further, young firms should avoid building too rigid structures in terms of nominating a marketing director or specifying a detailed job description, because this may hinder the flow of information. As operations become established, the importance of a structured and specialized marketing organization in companies will increase.
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Source: Phys.org