In a departure from their usual content, TikTok beauty influencers are “de-influencing,” telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.
Click here for original story, De-influencing: How online beauty gurus get followers to trust them by posting negative reviews
Source: Phys.org