Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words—e.g., “Lyft” rather than “Lift.”
Click here for original story, ‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows
Source: Phys.org