Study finds only one type of consumer dictates price

It’s commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. If supplies of that product are more scarce, prices will likely be higher. On the flip side, if supplies are plentiful for a product that is in less demand, prices for that product are likely to be lower.


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Source: Phys.org