A brand’s communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of Interactive Marketing by Sara Valentini of the Bocconi University, Milan, co-written with Elisa Montaguti of the University of Bologna and Federica Vecchioni, data scientist at Reply.
Click here for original story, Study examines how to get people to share a corporate post
Source: Phys.org