Unpacking consumer research: Identifying trends, emerging topics, and key insights

Researchers from Newcastle Business School, The University of Newcastle, and UNSW Business School, University of New South Wales, have published a new paper in the Journal of Consumer Psychology that provides a comprehensive review of consumer research journals from both marketing and non-marketing disciplines.


Click here for original story, Unpacking consumer research: Identifying trends, emerging topics, and key insights


Source: Phys.org