During Frito-Lay’s first “Crash the Super Bowl” contest in 2006, thousands of participants submitted 30-second videos promoting Doritos. Entries were winnowed down to five finalists, and a public vote selected the winning commercial, which aired during the most watched American television broadcast of the year.
Click here for original story, Crowdsourcing contests: Understanding what brings rewards and lowers risks
Source: Phys.org