Scientists from Tomsk Polytechnic University together with their colleagues from USA and Japan have proposed a novel way to address the most important and fundamental challenge of organic chemistry, i.e. breaking a bond between carbon and hydrogen atoms to form new organic substances. They were the first to carry out “breaking” in water thanks to especially synthesized substances called arylbenziodoxaboroles. As a result, the scientists synthesized a number of novel phenolic substances that possess high biological and antioxidant activity. In the future, they can be used for drug creation.