There is currently a grand consensus of academics, policymakers and food campaign groups that “something must be done” to reduce food wastage. Malnutrition is real, but so too is the obesity crisis. But when everyone agrees, you can afford to be a little sceptical. Because food is about much more than just calories and nutrients. Food is also part of a wider cycle of products and services that we consume – and they also play a part in this story.