The proportion of people giving money to charity either by donating or via sponsorship saw a steady decline between 2016 and 2018. Some commentators suggest this is due to a decrease in donor trust in charities, and the latest UK giving report found there had been a drop in the number of people that said they believe charities to be trustworthy. This is likely to have led to this decrease in charitable giving, alongside the fact that charities are asking less, with fewer people saying they were approached to donate money.
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Source: Phys.org