When David Dao was forcibly removed from a United Airlines flight in 2017 after declining to give up his seat for United employees, there was immediate public outrage against the airline. But quickly after the event, news spread that Dao had used his medical license to trade prescription drugs for sex. Online reports implied that Dao, rather than United Airlines, was to blame because he was viewed as a bad person.
Click here for original story, Moral character of victims can influence consumer action against companies
Source: Phys.org