Large carnivores and zoos—essential for biodiversity conservation marketing

Large carnivores (e.g. bears, big cats, wolves and elephant seals) and zoos should be utilised as powerful catalysts for public engagement with nature and pro-environmental behaviour, suggests a paper published in the scholarly open-access journal Nature Conservation by an international multidisciplinary team, led by Dr. Adriana Consorte-McCrea, Canterbury Christ Church University, UK.


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Source: Phys.org