Researchers from Esade, University of St. Gallen, HEC Paris, and Columbia University published a new paper in the Journal of Marketing that explores the conundrum faced by firms that want to reduce their impact on the climate: Green products and their popularity with consumers can lead to an increase in sales and, with it, an increased carbon footprint for the organization as a whole.
Click here for original story, Carbon footprinting and pricing under climate concerns
Source: Phys.org