When was the last time you went out for a Thai meal, got items from the ethnic isle of a supermarket, wore a pashmina, or watched a foreign film? Many of us consume culturally-cued offerings, either recurrently or for special occasions. Irrespective of their prominence in our lives, products, services or experiences assigned with different cultural meanings can enable us to engage with, learn about and become more open toward other cultures. Therefore, we can say that consumption experiences facilitate many of our intercultural interactions.
Click here for original story, Thai food, living ‘hygge,’ and what drives us to consume products from other cultures
Source: Phys.org