Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition with the store assortment. “Over the past decades, retailers have developed many sales strategies that focus on the visual attention of customers,” says Mathias Streicher from the Institute for Strategic Management, Marketing and Tourism at the University of Innsbruck, Austria. “A popular strategy, for example, is to place product categories such as milk in the back of a store.”
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Source: Phys.org