Sneakerheads, not hypebeasts: Defining a sneaker-driven sub-culture

Sneakers can be about style, history and even community. A new study reveals that for “Sneakerheads,” sneakers are an important facet of their identities, particularly for African-American men who grew up in the 1970s and ’80s coveting sneakers popularized by hip-hop stars and basketball legends.


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Source: Phys.org