Stigma is an awful burden for business. But what if—for some companies—stigma is an asset?
Click here for original story, ‘Boys will be boys’: why consumers don’t punish big polluters for greenwashing lies
Source: Phys.org
Stigma is an awful burden for business. But what if—for some companies—stigma is an asset?
Click here for original story, ‘Boys will be boys’: why consumers don’t punish big polluters for greenwashing lies
Source: Phys.org