Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company’s brand? A new study by researchers from KLU, Tilburg University and KU Leuven has investigated the phenomenon and provides clear recommendations on how communication measures should be planned.
Click here for original story, The effects of mass layoffs on a brand and the role of corporate communication
Source: Phys.org