Given the alarming pace of climate change, it is increasingly important to understand what factors motivate people to take action—or not—on environmental issues. A recent study in Sustainability Science shows that deeply held values, which align closely with political leanings, can predict whether someone takes action to protect the environment. And it suggests people on opposite ends of the political spectrum can be spurred to take action, as long as messaging taps into those values.
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Source: Phys.org